FOX SILVER ENTERTAINMENT
Independent label & music publisher

Original music.
Virtual artists.
Every genre. Every story.

Fox Silver Entertainment is an AI led, genre agnostic label and publisher. Original songs, distinctive voices and stories worth hearing.

Discover the artists ↗
Glossy red and silver Fox Silver Entertainment emblem
Meet a different kind of roster

Faces of Fox Silver.

Four artists. Four different worlds. Find a song that stays with you.

Fictional male soul singer with a full beard, shaved head and plum velvet overshirt in a warm recording studio VIRTUAL ARTIST FSE / 01

Ruben Vey

Heartbreak & resilience

A warm voice for the moments that leave a mark, heartbreak, resilience and finding your way forward.

My Yesterday Was Broken
Joel X Martin feat. Ruben Vey
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A Women’s Love
Joel X Martin feat. Ruben Vey
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Fictional female singer with short dark curls, closely framed against a hopeful golden dawn landscape VIRTUAL ARTIST FSE / 02

Nia Calder

Love & new beginnings

An intimate voice for love, distance and the things we struggle to say. Featured on “Love Is Long Gone”.

Love Is Long Gone
Joel X Martin feat. Nia Calder
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Love Is Long Gone (Magic Hook Mix)
Joel X Martin feat. Nia Calder
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Joss Arlen, a fictional young woman with tousled chestnut hair, a wispy fringe and a warm smile beside the river at golden hour VIRTUAL ARTIST FSE / 03

Joss Arlen

UK garage

City lights, late night connections and moments of clarity. Discover Joss on “Are You The One” and “Penny Drop”.

Are You The One
Joel X Martin feat. Joss Arlen
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Penny Drop
Joel X Martin feat. Joss Arlen
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Luca Halden, a fictional young male singer with wavy chestnut hair in a forest green overshirt VIRTUAL ARTIST FSE / 04

Luca Halden

Contemporary pop / Artist concept

An open, understated singer songwriter character with a contemporary pop direction. Meet Luca through “Christmas X’s” and “Is It Necessary”.

Christmas X’s
Joel X Martin feat. Luca Halden
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Is It Necessary
Joel X Martin feat. Luca Halden
↗

Meet Ruben Vey, Nia Calder, Joss Arlen and Luca Halden, fictional virtual artists from Fox Silver Entertainment.

Inside the music

The stories behind the artists.

Meet the characters and explore the songs shaping their worlds.

Ruben Vey carrying his guitar towards the sunset
01 / RUBEN VEY

Finding a way forward.

Ruben’s world centres on love, resilience and the courage to begin again. His grounded, soulful character gives Fox Silver’s more reflective songs a home.

My Yesterday Was Broken follows a relationship’s ending towards self discovery and freedom. A Women’s Love adds another chapter to his growing catalogue.

Nia Calder in warm dawn light against an open landscape
02 / NIA CALDER

Room for a new beginning.

Nia brings warmth, openness and a sense of possibility to the roster. Her visual world moves towards the light: clear skies, fresh air and the confidence to look ahead.

Featured on Love Is Long Gone and its Magic Hook Mix, she represents the intimate, reflective side of Fox Silver, a character shaped around love, change and starting afresh.

Joss Arlen with tousled chestnut hair beside the river in golden evening light
03 / JOSS ARLEN

Connection after dark.

Joss’s world sits between city nights and easy summer evenings. Her relaxed style and approachable character bring a different energy to the label.

Are You The One introduces her through its Garage Mix. Penny Drop expands her catalogue, giving listeners another way into her developing identity.

Luca Halden in warm afternoon light on a quiet city street
04 / LUCA HALDEN

A fresh face. An open heart.

Luca’s creative direction brings contemporary pop styling together with intimate singer songwriter storytelling. Relaxed layers, natural light and an approachable presence give his character a grounded place within Fox Silver.

Christmas X’s introduces a seasonal side to his catalogue, while Is It Necessary broadens the picture beyond it. Together, they mark the starting point for an artist identity that can grow across different moods and releases.

All featured tracks: Joel X Martin feat. the respective virtual artist. Original lyrics, music production and demo vocals by Joel X Martin.

The label

Many identities.
One independent
creative vision.

A vision that began a decade ago: a diverse roster spanning genres, with creative independence at its heart.

Fox Silver Entertainment brings that vision to life through virtual artists. Each character offers a distinct face, style and world for original music, without the boundaries of a single genre.

Original lyrics, production and demo vocals form the foundation. AI tools help polish the final production and bring each virtual identity to life.

Original at the sourceLyrics, production and demo vocals by Joel X Martin
Open to every genreA roster shaped by the music
A clear creative processVirtual characters, clearly identified
Publishing & licensing

Music with
a wider world.

Alongside the label, Fox Silver Entertainment is a music publisher. For catalogue enquiries, sync opportunities and licensing discussions, connect with us directly.

Discuss a project ↗
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My Yesterday Was Broken

Joel X Martin feat. Ruben Vey

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